Microsoft Corp on Tuesday announced a new round of technologies aimed at making its cloud computing services work in data centers it does not own – including the cloud data centers of its rivals. Microsoft’s strategy has involved constructing its most lucrative cloud software services, such as database tools, so that they can run inside its own data centers, those owned by customers or even those of rivals like Amazon. Microsoft’s cloud and artificial intelligence chief Scott Guthrie told Reuters that the move has persuaded some customers to use its services when they cannot always use Microsoft’s data centers.